The cross-border competition of the Internet once caught home appliance companies by surprise. However, after a round of storms, traditional home appliance companies saw the dawn: when the Internet is already complete, the Internet of Things is the time to go.

　　Today, the Internet of Things rather than the Internet will become a new battlefield for home appliance companies to compete. Home appliance analyst Liang Zhenpeng said, "The Internet of Things will become a new model for the development of home appliances, not only a new hot spot for technological innovation, but also a new direction for industrial transformation, which will comprehensively change the current industrial form of the home appliance industry."

　 　Different from the way that Internet companies usually go from online to offline, traditional home appliance companies are choosing a path from offline to online. What will have a greater impact on Ali and Xiaomi is that traditional home appliance companies have found different development models in the process of "crossing the river by touching the stones." For example, Haier and Midea are taking the road of intelligent hardware model; Changhong has developed from a single hardware to a new content service product integrating software, hardware and business models, and defines the terminal by service.

　　In the "Imagine UP New Life" released on the Internet, when entering and leaving the community, there is no need to find a card and swipe the card, the gate opens automatically; to pick up the car from the garage, there is no need to bend over and pull, and the parking lock automatically rises after driving away; when passing by the express cabinet, no password is required Key, automatic opening and picking up...not only that, but also a series of services such as self-service property payment, property service complaint tracking, community online shopping and delivery to the home, completely changing the traditional property service method of the community.

　　Behind this “original” life is the strength of traditional home appliances. In the future, traditional home appliance companies will be smart terminal companies, big data companies, sensor companies, and even home appliance companies that have launched mobile phones directly. "On the IoT phone.

　　Traditional home appliance companies are using the natural connection between terminal devices to break through the current problems that restrict the development of the smart home industry-product standards are different, it is difficult to be compatible, interconnected, or even impractical, poor operating experience, difficult to upgrade and expand, etc. .

　　According to industry insiders, “Smart home is a new outlet for the industry. Changhong has broken the single hardware profit model and successfully built a new business model of'terminal + application + service', creating a new business model based on cross-border integration of home appliances and transforming the home appliance industry. Development has opened up a new path".

　　It can be seen that the future competition will no longer be a competition between a single enterprise, but an ecological competition, a competition between one enterprise cluster and another enterprise cluster. Home appliance companies are working with partners in the ecosystem to explore and improve product experience, build ecological chains, and innovate business models.